Join us for an impactful teaching assignment designed to equip students with the latest strategies in traffic acquisition, customer journey management, and complaint handling within omnichannel (online and offline) environments. As a professional, you will introduce innovative tools and methodologies in digital marketing, lead generation, and sales conversion techniques, helping future marketers master the core skills required to thrive in commercial relations and dispute management. You will facilitate both in-person and remote sessions, leveraging case studies, real-world examples, and interactive activities for enhanced student engagement. This mission offers a unique opportunity to mentor and inspire upcoming talent while sharing your expertise in an increasingly dynamic sector. October 31 November 11 January 9
Develop strategies to generate qualified BtoB and BtoC leads through targeted lead nurturing campaigns. Convert SQL leads into qualified prospects using online and offline prospecting techniques. Manage complex claims and disputes by applying negotiation skills and adhering to legal and ethical frameworks. Distinguish and leverage different traffic acquisition channels including media, non-media, POEM, and omnichannel approaches. Implement inbound marketing and growth hacking strategies and develop phygital and omnichannel tactics for retail locations. Monitor and analyze claims both online and offline to assess their impact on commercial performance.
Marketing Digital, Marketing, Service Client, Stratégie et Management
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