We are seeking a dynamic and experienced Digital Marketing professional to join us as a freelance lecturer for our Bachelor in Business International program. Your mission will be to design and deliver an engaging and practical course on "Traffic Acquisition, Customer Journey, and Complaint Management". You will share your expertise with our 3rd-year students, providing them with the skills and knowledge needed to excel in the fast-paced world of digital marketing. This is a unique opportunity to shape the next generation of marketing professionals by sharing your passion and real-world experience. Schedule: The course will be delivered in full-day sessions on the following dates: October 31, 2025November 27, 2025January 2, 2026January 9, 2026
Pedagogical Objectives Course: Traffic Acquisition, Customer Journey, and Complaint Management Key learning objectives: Upon completion of this course, students will be able to: Generate qualified B2B and B2C leads by implementing effective lead nurturing strategies.Convert sales-qualified leads into prospects through a combination of online and offline prospection techniques.Develop and manage omnichannel marketing strategies to ensure a seamless customer experience.Effectively handle customer complaints and disputes, applying negotiation skills to maintain customer satisfaction and protect the company's interests.
Marketing, Marketing Digital, Service Client, Formateur, Développement web, Innovation et Recherche & Développement, Stratégie et Management
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